Pokémon Go Boosts Mobile Gaming
To say that Pokémon Go has been a success would be an understatement. The game’s 22 million users around the world have not only left Nintendo shareholders smiling, they’ve also given a healthy boost to various industries.
Among those are hospitality and tourism, and, of course, the mobile gaming industry. While Google searches for the game eclipsed even those for pornography, businesses around the world have cashed in on the game.
Restaurants and bars, as well as other retail outlets, have encouraged players to hunt for Pokémon on their premises while enjoying one of their products, obviously.
The mobile gaming industry generally hasn’t been that aggressive in marketing its offerings to Pokémon Go players. Rather, the boost in player numbers at mobile casinos is more likely a logical move for players who’ve discovered how easy and enjoyable playing games on their smartphone or tablet can be.
Pokémon rose to fame in the mid-nineties, first as a hand-held game and then as trading cards and other merchandise as it exploded into popular culture. The Japanese gaming brand has continued to attract fans over the years, although nothing like it did at the turn of the millennium.
A large number of the young adults who play Pokémon Go are those who enjoyed the game as children and teenagers. Now that they’re all grown up, it’s likely that a game that is ultimately aimed at a younger audience would hold their attention for only so long.
It stands to reason, then, that they would seek out mobile gaming with a somewhat more mature feel, such as blackjack, baccarat, craps, poker, roulette, or even the many different types of slots.
Mobile casino games can also offer the added attraction of offering real money prizes, whereas Pokémon Go offers little more than bragging rights. It’s understandable that some players would choose to also play games that offer the potential of returns that could actually make a difference in their lives.
According to reports, Nintendo’s shares have fallen somewhat since the July boom and the game has seen a decrease in active players. Despite the slight wane, the game is still being downloaded on a daily basis.
Whether players love Pokémon Go, they’re only mildly interested in it, or they hate it with a passion, it cannot be denied that the craze has highlighted mobile gaming’s place on the map like never before.